Audio pioneer Community Professional Loudspeakers unveiled its new corporate brand identity at InfoComm last month. Community’s booth and demo room showcased the new look of the brand while I SERIES, a family of premium point source loudspeakers launched at the show, signaled a bold new direction for the company’s product design language.
Founded in 1968, Community has an impressive record of innovation and longevity and the company continues to reinvent itself in response to changing customer needs, global market forces and technical advances in the industry. The new brand identity and product design language are key elements of a branding initiative which reinforces Community’s focus on the installation markets and its commitment to innovative product design.
“The revised corporate identity is a vibrant and engaging new expression of the Community brand legacy – past, present and future,” explained Steve Johnson, Community’s CEO. “The design of our new symbol and logotype suggest precision and elegance, two important attributes of our products and engineering.”
Johnson described how the company’s branding initiative guided the development of Community’s newest product, the I SERIES premium high-power installation loudspeakers. “The forward-thinking design of I SERIES demonstrates the kind of fresh and contemporary industrial design you’ll see in future products from Community. And,” he continued, “its installed-system focus, including some very clever rigging hardware, evidences our commitment to our core customers.”
Johnson summarized in this way, “Community’s brand has always been highly respected throughout the pro audio industry. With this new corporate brand identity, we’re modernizing the way we present our company to the world while building on our past strengths and renewing our commitment to our customers.”